Managing organisational behaviour Essay Example | Topics and Well Written Essays - 2250 words

Managing organisational behaviour - Essay Example The concept of distribution of ‘power and pay’ was first introduced by Frederick Winslow Taylor in the early twentieth century. According to him, the total planning and control of an organisation should be in the hands of the owner and the worker should simply perform as per the commands of the owner (Robbins and Coulter, 2006:58). He further added that this concept would lead to maximum productivity and maximum profits and therefore it was widely accepted all over the world. It still continues to be used today in big organizations and banks where senior level executives hold explicit power and enjoy exorbitant income in comparison to their employees (Kular et al, 2008). However, before the analysis, understanding the concept of Organizational Behaviour, Taylor’s ‘Scientific Management’ theory and the ‘Needs Theory’ in brief is deemed necessary. Organizational behaviour is a subject that is concerned with studying the actions of people at work. It focuses on the fact that managers need to understand the elements which influence how employees work. Also, a manager’s success depends upon how well he can manage employees’ behaviour and gets things done through them (Robbins and Coulter, 2006: 372). ... He incorporated his concepts in his book, The Principles of Scientific Management (1911) which became a guide book for every manager in every company across the world especially UK and US. Soon ‘Taylorism’ spread to every corner from the workplaces to larger and bigger organizations and became one of the most acceptable patterns of working in the twentieth century (‘Frederick Winslow Taylor Criticism’, 2011). While working in a factory as an engineer, Taylor realized that workers lacked efficiency and wasted a lot of time. He started a series of time management studies and brought forward a system of work which would accomplish organizational goals efficiently without wastage of time. His theory consisted of four main principles – to determine the most efficient way to perform each task; assign work to every worker according to his capability; closely scrutinize each worker’s performance and empower the management for planning and control of th e organization (Walonick, 1993). In other words, he suggested that it is the sole responsibility of the manager to make a complete plan of every single task that every single worker needs to accomplish and also plan the procedures and means to fulfil the task. According to him this system would lead to maximum profitability. Every single business house organized themselves according to the principles of ‘Taylorism’ and the top executives and managers were handed full control of the employees and the workplace, thereby curbing the independence of the employees (Pizzigati, 2004:159). The main objective of Taylor was to achieve maximum satisfaction and profit for the owners as well as to provide

The Impacts Of Aids Essay Example for Free

The Impacts Of Aids Essay Although the AIDS epidemic has occurred in a period when social conservatives have been politically dominant in most Western societies increasing the stigma against homosexuals and homosexuality, it has also translated into much greater recognition of the homosexual community and a homosexual movement, in most Western democracies. As the 1980s progressed, the gay and lesbian community increasingly realized the devastating impact of AIDS on gay men. The complex of diseases called AIDS was first discovered among gay men in 1981. From the first moment the gay male community became aware of AIDS (which was first called GRID—gay-related immune deficiency), it responded politically. By the end of the summer in 1981, a group of gay men had already met at author Larry Kramers apartment in New York City and had established the Gay Mens Health Crisis (GMHC)—the largest AIDS organization in the country today. It is not, of course, homosexuals who are at risk for AIDS but rather those who practice certain forms of unsafe sex. This distinction between behavior and identity, which often seems academic, is in fact vital to a rational understanding of AIDS. Because the media and the public generally do not make these distinctions, gay and AIDS have become conflated, so that the public perception of homosexuality becomes largely indistinguishable from its perception of AIDS. This, in turn, has two consequences: (1) It causes unnecessary discrimination against all those who are identified as gay and lesbians, and (2) it also means that people who are not perceived (and do not perceive themselves) as engaging in high-risk behaviors can deny that they are at risk of HIV infection. As the gay movement matured in the 1970s, however, it made more concrete demands of governments, pressing for antidiscrimination ordinances and for financial support for gay organizations and activities. But, in large part, the gay movement retained an adversarial relationship with the government, a relationship made possible because of the movements emphasis on self-assertion (coming out) and challenging social stigma. All this changed with the appearance of AIDS. Demands for government-funded research were first made by New Yorks Gay Mens Health Crisis, the first community-based AIDS organization. And the demands have not stopped there: Governments are asked to support research, patient care, services, and education programs. Inevitably such demands involve gay participation in the processes of government—policy-making, membership on liaison committees, day-to-day contact with bureaucrats, and so forth. But the process has been two-way. Governments have understood that to research the disease, to provide the necessary services, and to bring about the behavioral changes (primary prevention) believed to be the most effective strategies against the spread of the disease, contact with the most affected groups is required. AIDS has thus forced governments to recognize organizations they had previously ignored, and this has resulted in strengthened gay organizations, often with the help of state resources. As a generalization, the response of gay groups and those working in local AIDS education and advocacy programs has been to stress large-scale education about primary prevention, while conservative medical, political, and religious figures have emphasized widespread testing for the HIV antibody and restrictive legislation. The issue of testing for HIV antibodies among high-risk populations has been a major debate in most Western countries. AIDS organizations have generally argued that large-scale testing is undesirable and that mandatory testing of high-risk groups will compel those infected with the AIDS virus go underground out of the mainstream of health care and education. As the National Gay and Lesbian Task Force (NGLTF) argued: The experience of the gay community—the only group where significant prevention and risk-reduction programs have taken place—demonstrates that education and counseling, not testing, are critical to changing behavior. Not everyone needs or desires to know his/her antibody status. No one should be forced into that position, particularly given the potentially severe social, legal and economic ramifications of testing. The NGLTFs anti-testing position is further strengthened by the fact that test results often obtain false positives for the presence of HIV antibodies. It is easy to portray this dispute over testing as one that pits public health advocates against proponents of gay rights. In reality, the dispute centers on different conceptions of public health: Those who oppose mandatory testing are concerned that the fear of discrimination resulting from seropositive results will force those most at risk to avoid needed testing, counseling, and contact with support services. It is vital to understand the extent to which discrimination (real and perceived) against AIDS carriers is a factor, and how it is strengthened every time a politician or religious figure talks of quarantine or isolation. Certain sorts of discrimination are justified in the interests of public health, and reasonable people can disagree about the balance—as was true in the protracted debate in San Francisco concerning the gay bathhouses. But few diseases in recent history have led to as many stringent proposals to restrict the rights of those affected, and even fewer have led to claims for discrimination against all members of high-risk groups, whether or not they were actually ill or contagious. Fear of AIDS has elicited a welter of irrational reactions based on the stereotyping of homosexuals. The U.S. Justice Department has ruled that persons with AIDS may be dismissed from their jobs because of fear of transmission, even where such fears are not medically supported; some state courts and legislatures, however, have taken an opposite position. Fear of AIDS was invoked by the state of Georgia in its successful defense of its antisodomy law before the Supreme Court in 1986. A number of governments (including the United States) have sought to make evidence of HIV-antibody-free (noncarrier) status a requirement for immigration or even entry; in West Germany this provision has led to a bitter dispute between the Interior and Health ministries. Fear of and hostility toward those with AIDS most clearly overlaps with more generalized homophobia in the attempts by some politicians and a number of fundamentalists to use the epidemic to argue against homosexual rights. In the eyes of the religious right, AIDS is literally viewed as a God-given opportunity to reverse social attitudes toward homosexuality, which have grown more tolerant over the past decade; in English-speaking countries particularly, fundamentalists have invoked fire-and-brimstone rhetoric to argue that AIDS is evidence of Gods wrath. Gay groups have quickly learned which aspects of the political system are most amenable to pressure; in the United States, at a national level, this has involved working through the courts (a vast number of AIDS-related cases are already working their way through the judicial system) and, especially, sympathetic members of Congress. Among the groups most affected by AIDS, only the homosexuals have been able to mobilize and articulate political demands. The publics perception of the disease therefore continues to be more closely linked with homosexuals than its epidemiology suggests. In the United States this is further complicated by racial divisions and intravenous drug use, as a far higher proportion of AIDS cases that are not sexually transmitted are found among blacks and Hispanics than among whites. Even now one feature of AIDS organizations is the under representation of people of color, including homosexuals. Even in countries where this is not a problem, the dominance of AIDS as an issue makes the gap between gay women and men increasingly more difficult to bridge; although many lesbians are heavily involved in AIDS work, most gay women cannot identify with AIDS as a central issue in the way true for many gay men. AIDS has mobilized more gay men into political and community organizations, although not into specific demonstrations and marches, than any other event in the short history of the gay movement. In every major city of the United States, Canada, Australasia, and most of northern Europe, the appearance of AIDS has led thousands of gay men (and others) to volunteer in programs of care, support, counseling, and education. But this in turn creates several problems: It reinforces the publics misperception of the causal link between AIDS and homosexuality; it forces other issues off the gay movements agenda and monopolizes its attention; and it creates new tensions as dependence on government and the emergence of a new class of AIDS experts leads to growing strains within the movement. One could in fact posit that AIDS has created a shift in the leadership of the gay movement, accentuating the trend toward leaders who can claim professional expertise instead of activist credentials—a move already under way during the late 1970s. This has been most obvious in the rise to prominence of openly gay medical doctors, who have been able to use their professional skills and sexual identity to claim a certain legitimacy in the eyes of government; groups like the American Physicians for Human Rights have become prominent within the gay movement largely because of the epidemic. But the new leadership also includes those skilled in legislative and bureaucratic lobbying, and one consequence of this shift has been to reduce the representativeness of leadership in terms of class, race, and age. Observing the gay movement, AIDS has changed the movement in ways none of us could have anticipated in the much headier days of the 1970s. Obviously the stakes are higher: However important law reform was, it does not compare with the urgent need to respond to an epidemic that in some cities (New York, San Francisco, Houston, Copenhagen, Sydney) was striking nearly every gay man. In response, new people have come into the movement; many gay men who had hitherto regarded gay politics as irrelevant, have become the front-line activists because of AIDS. But many experienced activists have found that AIDS has turned them into professionals; the people who run the large organizations, such as GMHC, the Terence Higgins Trust, the San Francisco AIDS Foundation, the AIDS Council of New South Wales, and so forth, spend much of their time now dealing with government bureaucrats, health-system managers, and various authorities whom they had once denounced as the enemy. Unconsciously, certain forms of co-optation inevitably take place; governments fund jobs, trips, and conferences, and those who take part begin to see things differently. Thus, a new tension develops within the rank-and-file, many of whom came into AIDS work as volunteers concerned to look directly after the sick and dying, who feel estranged from the new bureaucrats their own movement seems to have spawned. It is difficult to speak of the impact of AIDS without speaking of the changing perceptions of homosexuals, so intertwined are the two in the public imagination. AIDS seems to have heightened both the stigma and the respectability of homosexuals; in unraveling this apparent contradiction, we can come to terms with certain crucial social changes. The common assumption is that AIDS has been responsible for reversing, or at least halting, a gradual social acceptance of homosexuality as an alternate life-style, an acceptance that had grown out of changes in sexual mores and the commercialization of sexuality during the 1970s. It is not hard to point to the hostile rhetoric, increased antigay violence, and the quite considerable discrimination directly linked to AIDS. Evidence of increased violence directed against homosexuals, much of it linked to AIDS, was recognized by a special congressional hearing in late 1986.The reality may well be that the response to AIDS thus far has largely been a reflection of the extent to which preceding gay-rights struggles had achieved a place in the political process for gay organizations; AIDS has thus highlighted a process already under way. The point has often been made that the epidemiology of AIDS would have been very different in most Western countries had it not been for the expansion of gay sexual networks in the 1970s. Equally, the response of governments would have been very different—and almost certainly slower and more repressive—if this expansion had not also been accompanied by the growth of gay political organizations that provided a basis for the development of community-based groups in response to the epidemic. At the level of conventional liberal political analysis, the case of AIDS bears out the adage that the squeaky wheel gets the oil. AIDS has brought issues of central concern to the gay movement onto the mainstream political agenda: at an enormous price the gay movement has become a recognized actor in the politics of health policymaking. Political will and mobilization can have a large effect on the social impact of the disease. The growing impact of AIDS on the American population forced activists to broaden their constituency. Some of the groups were also socially stigmatized and had even fewer resources than the gay community. Occasionally, they had segments who voiced their discomfort with or disapproval of homosexuality. When it came to matters of strategy, AIDS activists even had increasing conflicts with gay and lesbian political elites within the community over political priorities. The politics of AIDS activism forced gay and lesbian activists to have increased interaction with federal, state, and local governments, thereby transforming the lesbian and gay communitys relation with the state. Community-based organizations received government funding and participated in policymaking to a much greater extent than ever before. The AIDS movement has had a significant impact on government research, public health policies, and government funding of treatment, care, and education. This government funding has created large-scale institutions with jobs and career possibilities that did not exist in the lesbian and gay communities before the epidemic. These economic and institutional developments have had two major effects on the gay and lesbian communities. First, they have encouraged lesbian and gay political institutions to engage more with other communities, governmental agencies, and mainstream institutions. Second, they have transformed the class structure of gay and lesbian leadership. The new jobs and career possibilities attracted a generation of leaders who were upwardly mobile and educated at elite universities and colleges. In the past, gay men such as this might have pursued conventional careers. Now, though, many of them were infected with the virus that causes AIDS and took up AIDS activism to fight for their lives. The older generation of leaders had chosen gay political life as an alternative to mainstream careers. Very early on in the epidemic, however, AIDS devastated the founding generation both physically and emotionally. A new generation soon displaced the older one. AIDS had decimated the gay male community, had forced it to reach out to other communities, and had seriously undermined its economic and cultural self-sufficiency. The countervailing pressures of gay and lesbian identity politics and of AIDS activism produced a political situation that required a new perspective—one that conceived of identity as stable, but also recognized the incredible diversity within the community. The perspective needed to account for the kinship of all sexual minorities and the range of possible gender roles, ethnic, and racial identities. Works Cited Adam, B. D. The rise of a gay and lesbian movement. New York: Twayne Publishers.1995. Bell, G. AIDS in Australia, Sydney Bulletin , 17 March 1987 Bullough, Vern L. Before Stonewall: Activists for Gay and Lesbian Rights in Historical Context. Harrington Park Press, 2002. Cante, Richard C. Gay Men and the Forms of Contemporary US Culture. London: Ashgate Publishing. March 2008 ISBN 0 7546 7230 1. Dynes, Wayne R. (ed.) Encyclopedia of Homosexuality. New York and London, Garland Publishing, 1990 Frighten and be Fired, The Economist , 28 June 1986. Epstein, S. Gay and lesbian movements in the United States: Dilemmas of identity, diversity, and political strategy. In B. Adam, J. Duyvendak, A. Krouwel (Eds.), The global emergence of gay and lesbian politics: National imprints of a worldwide movement, pp. 30-90. Philadelphia: Temple University Press.1999. Gawenda, AIDS: Reaping Responsibility, The Age (Melbourne), 2 May 1987. Goldstein, R. The Hidden Epidemic: AIDS and Race, Village Voice , 10 March 1987. Johansson, Warren Percy, William A. Outing: Shattering the Conspiracy of Silence. Harrington Park Press, 1994. Katz, Jonathan. Gay American History: Lesbians and Gay Men in the U.S.A. (New York: Harper, 1976) ISBN 006091211 Kitsuse, J. Coming out all over: Deviants and the politics of social problems. Social Problems, 28, 1-13.1980. McCombie, S.The Cultural Impact of the AIDS Test, Social Science and Medicine 23 (1986): 455-459. National Gay and Lesbian Task Force, news release, Washington, D.C., 5 February 1987.Somerville, M. Rubin, G. Thinking sex: Notes for a radical theory of the politics of sexuality. In R. Parker, P. Aggleton (Eds.), Culture, society sexuality, pp. 143-178. New York: Routledge.1998. Schroedel, J. R., Fiber, P. Lesbian and gay policy priorities: Commonality and difference. In C. A. Rimmerman, K. D. Wald, C. Wilcox (Eds.), The politics of gay rights, pp. 97-120. Chicago: University of Chicago Press. (2000). Seidman, S. From identity to queer politics: Shifts in normative heterosexuality and the meaning of citizenship. Citizenship Studies, 5, 321-328. (2001). Structuring the Legal and Ethical Issues Raised by AIDS, in AIDS : Social Policy , Ethics and the Law (Monash: Monash University Centre for Human Bioethics, 1986). Surgeon General s Report on AIDS (Washington, D.C.: U.S. Public Health Service, 1986), 30. Tatchell, P.AIDS : A Guide to Survival (London: Gay Mens Press, 1986), 97-101 Thompson, Mark, editor. Long Road to Freedom: The Advocate History of the Gay and Lesbian Movement. New York: St. Martins Press, 1994. ISBN 0-312-09536-8 Timmons, Stuart. The Trouble with Harry Hay: Founder of the Modern Gay Movement. Boston: Alyson Publications, 1990.

Theme of Fate in Romeo and Juliet by Shakespeare Essay -- Shakespeare,

Some people may not believe that destiny is something that truthfully exists in the world. These people doubt that there is anything that is actually meant to be, or supposed to happen, thinking that there is always a way around troubling predicaments, knowing that it is not necessary to turn out just one certain way. They trust that whatever occurs in their lives comes as a result of the decisions that they make with their own free will. Others believe that whatever happens during the course of their lives is inevitable and every event is laid out before them like a road map to life, in other words, fate. William Shakespeare's play, Romeo and Juliet has fate as an exceptionally crucial element which makes fate as important as any character in the production. The events leading up to and during the party were definitely caused by fate. The moment that Romeo and Juliet meet is the exact incident that leads to their death, however unaware these "star-crossed lovers" are to that fact. T hus, fate is undoubtedly the most responsible influence for the couple's tragedy. It is not merely a coincidence that Romeo and Juliet meet in the first place. A serving man comes across Romeo and Benvolio in the first act, unaware that they are Montague?s, and informs them about the Capulet party: "My master is the great rich Capulet, and, if you be not / of the house of Montague?s, I pray come and crush a / cup of wine." (Romeo and Juliet I ii, 86-88) It is by fate that Romeo and Benvolio run into the Capulet serving man and discover the party. It is not just a simple accident that the serving man tells the two cousins about the party at which Romeo is destined, yet unaware, that he will meet his love. Furthermore, before Romeo attends the Cap... ...nowingly help Romeo kill himself, and indirectly kill Juliet in the process. Fate is the controlling force of the events that lead up to, and cause, the deaths of Rome and Juliet. It is no coincidence that Romeo meets the Capulet servant and is invited to the party. Fate brought him to the house of the Capel?s where he was destined to meet his future wife, Juliet. At the risk of being killed, the two lovers married their supposed loathà ©d enemy and consummated the marriage without even the slightest hint of detection from anyone who did not know of the wedding. Unfortunately, their sweet success would be short lived and their lives would be a downward spiral staring with Romeo?s banishment and ending with their deaths. Taking into consideration that Romeo and Juliet are predetermined to meet, love and die together, fate is clearly the dominant force of the play.

South Park as Parody of Society

South Park began airing in 1997. The commercials that preceded it gave the impression of it beinganother stupid cartoon; however, when I began watching, I realized important issues were being covered through the repeated behaviors and actions of its characters, through the influences these actions could have on the viewers, through the reinforcement and rejections of certain stereotypes, through the long-term effects that could result from watching the program, and through its reflection of social reality. Some of the repeated behaviors and actions of the characters include one of the children (Kenny) dying during each episode (followed by Stan yelling, â€Å"Oh, my God! They've killed Kenny† (South Park); the children ragging the overweight kid; the African-American chef obsessing about sex; and the geneticist performing insane experiments in his spooky laboratory. Kenny has been shot, run over by a train, impaled on a flag pole, beheaded, crushed by Mir, and taken by Death himself–to name a few. Cartman, the overweight kid, has been called â€Å"fat ass,† â€Å"lard ass,† and â€Å"the fat kid† (South Park). There are numerous references to his weight throughout each episode; he eats continuously, thanks to his Mother's cooking and offering cookies, chocolate-chicken pot pies, and Cheesy Poofs. Each time Chef (voice of Isaac Hayes) offers to explain important issues to the kids, he breaks into a song about making â€Å"sweet love† to a woman. This leaves the children wondering just what the heck he is trying to say. There are references to his having sex with every available (and even unavailable) female in the town. There is a take-off of The Island of Dr. Moreau with a geneticist–mimicking Marlon Brando–conducting bizarre experiments: creating monkeys with four asses; creating mutant, militant turkeys; and bringing flesh-eating zombies to life. There are both negative and positive influences these repeated behaviors and actions could have on an audience. One negative effect could be the numbing of the viewer to children's deaths: it is such a common occurrence on the show until it is expected. Another effect could be the instilling of negative feelings toward the overweight; the audience could be learning that it is acceptable to verbally attack a person with a weight problem. Also, in a time of AIDS, promotion of sexual promiscuity is a dangerous thing: never have the writers mentioned the use of condoms by Chef during his encounters. Finally, because of the recent advances in genetic research and its awakening of new fears in the public, South Park's parody of the geneticist could further play on people's fears. Despite the potentially negative influences of these behaviors and actions, there could be a positive influence existing in the form of catharsis. American society has suffered from the rules of political correctness, the fear of AIDS, and the fear of knowledge (the fear of going too far into God's domain–thanks to our Puritanical background). Maybe South Park gives us release from repression by allowing us to laugh at the things we fear the most: death, ridicule of our differences by our peers, the contracting of deadly diseases, and advancements in science. (I am sure that most of us need release from the built-up tensions of daily life; South Park has given us this release. Despite South Park's cathartic influence, it reinforces several negative stereotypes: the promiscuous African-American male, the self-serving public official, and the gun-happy redneck. As I wrote above, Chef has little control over his libido; this is an extremely negative stereotype of the African-American male. If Chef were Caucasian (let us say an Irish-English-German-Swedish-Scottish-etc-American), the stereotype could be avoided entirely. The mayor's decisions are based solely on her looking good in the public eye. For example, when a volcano erupts, she uses fake concern for the children on the mountain to look like a caring person on Entertainment Tonight; she calls for continuous re-takes even though ET is broadcasting live. Uncle JimBo and Ned are the gun-toting Bubba types; when they take the kids on a camping trip, they get drunk and shoot at will. JimBo's philosophies are, â€Å"hunting without drinking is like fishing,† and â€Å"thanks to those damned Democrats, we can only shoot certain animals that impose a threat; therefore, when you see an animal, you have to yell, ‘it's comin' right for us'; then you shoot† (South Park). At least one episode attempted to reject a negative stereotype: homosexuality is a bad thing. Stan's dog, Sparky, turns out to be gay. Throughout the episode we hear the evils of homosexuality preached by the town's people; Sparky runs away. Stan realizes that his love for his dog is more important than society's negative views. Stan is counted on to win the big football game. He does not show up because he is searching for his dog (YES! What a message: football does not fit highly in the great scheme of things. He finds Sparky at Big Gay Al's â€Å"Big Gay Animal Sanctuary† and brings him home. Stan shares his newfound understanding with the citizens, and they accept his view. All the gay pets return from Al's to be with their owners. The owners apologize for being so narrow minded. This episode's message is quite profound. The gay episode is one episode which may be obvious in its message and is quite easy to grasp; however, the long-term effects from watching this program c ould go in two directions. First, there is the possibility that children (and adults) watching this show would imitate the bad language and sometimes antisocial behaviors of the characters without realizing the important subtexts of the episodes. For example, Kyle is labeled a â€Å"fecal-phile† in the Christmas episode. He has a friend he calls Mr. Hankey. Mr. Hankey comes out of the toilet to bring Christmas cheer to all the little Jewish boys. Unfortunately, Mr. Hankey is a piece of feces, and as he dances around, he leaves marks on the walls, floor, and sink; he, also, writes â€Å"NOEL† on the bathroom mirror. Of course, Kyle's parents blame Kyle–they do not believe in Mr. Hankey. Kyle is institutionalized for â€Å"fecal-philia. † Here, the problem could be kids thinking that it is cool to be in love with your own feces and cool to share it with others. They could miss the message found in the subtext: the fact that political correctness has gotten out of hand. This episode allows the inhabitants of South Park to express their dislikes over every aspect of Christmas–mainly, that each person's rights are being infringed upon by someone else's beliefs. The political correctness is what drives Kyle to his belief in Mr. Hankey, not the fun of playing in his own filth. Second, the audience could grasp the subtexts in these episodes and come to terms with their own morals and belief systems. There is a line spoken by Lex Luthor in Superman that makes good sense: â€Å"A man can read War and Peace and come away believing it is a simple adventure story; another man can read the ingredients on a chewing gum wrapper and unlock the secrets of the universe† (Superman). The fact is that South Park is out there; it is ultimately our responsibility to make of it what we will. It may be our responsibility to do with South Park what we will; however, this program reflects what already exists: â€Å"a society full of prejudices and fears which are embedded within its communities and how these human short-comings are passed on to children†( Hatley). Fortunately, in most of the episodes these negative actions and beliefs are dealt with in a manner that seeks to alleviate them. Unfortunately, this manner of lleviation is found in the subtext, and most people are not willing to look that far; it requires too much effort. Frighteningly, the show is a parody of society itself. In film, parody is usually the death-knell of a particular genre. Years ago, I read that Ren and Stimpy (another cartoon) was proof of the decline of our civilization because of its attacks on societal norms. â€Å"Could South Park be further proof of this decline, or is it just a funny cartoon that allows us to laugh at ourselves while dealing with our fears? †( Pineda)

Characteristics of pastors Essay

Crucial role is played by the minister in youth programming, which is quite similar with the other church-sponsored programs. Awareness of the crucial role was received by the senior author of this paper, when a black clergyman from fifty miles away approached this graduate student in the year 1968. The college students were suggested by the minister to provide youth programs in the rural town. Reading tutorials, sewing classes, sex education, health tips, and current events were included in this project. A major study of black youth development was also led during the project. A small Northeastern town of Rubin was selected for the conduction of the abovementioned study. In the present study, the characteristics of ministers have been highlighted with the help of several findings. The sponsorship of the youth programs has also been associated with these characteristics. In general, youth was most favored by the younger clergy during the study. Some of the most prominent issues are being confronted by the African-American youth, which have been indicated by the Black Church Family Project. It has also been observed the black churches are not addressing these issues adequately. Health-related services and AIDS support programs are some of these problems of the African-American youth. Only twenty-seven churches reported the existence of substance abuse programs. Twenty-seven churches also reported the parenting and sexuality programs in their communities. College students’ financial support was awarded by twenty-nine churches. Twenty-five churches reported youth at-risk programs, in which, delinquency was focused during the programs. Role modeling was provided by fifteen churches. Foster grandparents are some of the examples of role modeling in these churches. Employment and job readiness issues were offered by thirteen churches. Discussions which were the greatest efforts of about fifty-five churches across the country are helpful. CONCLUSIONS AND RECOMMENDATIONS This survey of Black n White churches resulted in gaps between Clergy and formal providers and the gaps grew wider with time. If we compare the Black churches with White churches, we will come to a conclusion that Black Churches proved to be more supportive because it came up with new programs than White churches, it proved to be supportive not only in terms of quantity but it also created some awareness amongst people. They also had a tight budget but always managed to offer strong programs. They managed to control large congregations and large differences in budgets between urban and rural churches. There was some lacking in the linkage between specialty mental health provider and churches. There was a very little interaction with Clergy and the formal mental health service delivery system. Mental health care system was never interested in holding meetings with Clergy or any professional groups. History says that mental health care system has already experienced some mistrust or betrayal from Clergy. Future actions should include building strong associations between providers of health and mental health service and faith communities. They should also pay prior attention to best communication channels and should not ignore apparent absence of communication. Furthermore, they should also work to fill the gaps between cultures and promote free exchange between groups. It is not possible to draw up a clear path but from the study above we can say that urban pastors have more knowledge of mental health detection and are educationally stronger than rural counterparts. Including the fact that Blacks provide more prams than White does not mean that the programs are only for Blacks or it may be not accessible to Black congregations at large. There is a possibility that Blacks may think they are service providers. Or communities that are served are not accepted by the Blacks. This clearly shows that both Blacks and White perceive their missions in a dissimilar manner. Pastors and formal delivery system can benefit from the gaps between mental health service providers and Clergy. Rural individuals are ready to seek general health care help from primary care providers. But they are not ready to seek specialized mental health care. By creating a link between pastors and other church leaders to primary care providers can improve the mental health services for Blacks; by this Blacks can get an effective and strengthened capacity of network. Effective measures should be taken into account to create a strong link between informal and formal networks. This is important to assure the effectiveness of accessible, appropriate mental health care. Joining up the knowledge and matching the capacities and capabilities of churches can prove to be beneficial for the communities and can be healthy in crucial times. â€Å"Most significant for us today, these African American church leaders recognized the importance of what they were doing for future generations of Americans. They wrote histories, biographies, memoirs, and other accounts of religious life in the South during this era. It is through these written texts that we still have access to the many voices that comprise the first century of the black church in the United States. † (2001, np) Churches in other parts of the region like South are well organized; they are very strong to community and cultures resulting in congregational commitment. They respect each others attitudes and behaviors. Mental health care problems in rural areas are due to the lack of stigma and available services associated with mental health. To come up to a healthy solution, creative partnerships between social organizations are essential. For instance, combines churches and informal care will result in providing informal care.

Financial Ratios and Monsanto 4.to Rationalize Essay Example

Financial Ratios and Monsanto 4.to Rationalize Essay Example Financial Ratios and Monsanto 4.to Rationalize Essay Financial Ratios and Monsanto 4.to Rationalize Essay EXECUTIVE SUMMARY Purpose statements: 1. To assess the strengths and weaknesses of Monsanto 2. To determine the courses of action to be taken 3. To find out the competitive advantage of Monsanto 4. To rationalize and analyze case of an existing company Objective of the case/ problem: To transform the company into a life sciences behemoth. Alternative courses of action: 1. To merge with companies having strong financial resources 2. To have interrelationships 3. Acquisitions Analytical tools employed: 1. SWOT (Strength, Weaknesses, Opportunities and Threats) Analysis 2. Porters Five Force Analysis Recommendation: Monsantos swelling new product pipelines is an expensive endeavor and so it has to merge with companies that can provide them the resources and at the same time maximize its potential pharmaceutical and agricultural biotechnology pipelines. Implementation: Implementing the said alternative courses of action needs careful analysis as this involves large amount of money. Monsanto must create linkage to companies that would complement its strengths and overcome its weaknesses. In acquiring, the company must make sure that it would add to the value of the organization. Conclusion: Monsanto has lots of potentials. Tying up with firms can push them more beyond their limits and eliminate unnecessary duplications and high activity costs. Establishing interrelationships is a capability driver and if it would be matched with opportunities, it would eventually lead to the achievement of their goal- worlds leading life sciences company. METHODS OF ANALYSIS 1. SWOT Analysis Strength The strength of Monsanto is its pharmaceutical and agricultural biotechnology pipelines Weaknesses Lack of financial resources, sales and marketing muscles and distribution network Opportunities : Interrelationships and acquisitions of companies will be the vehicles by which they can go forward and commercialize new product worldwide. Threats Expiration of the patents, growing oppositions to genetically engineered foodstuffs, failed merging with the American Home Products (AHP) 2. Porters Five Force Analysis New entrants Monsanto is new to pharmaceutical industry. Mercks competing COX-2 inhibitor is said to join the market. Zenecas new own brand of glyphosate-based herbicide, Touchdown is ready to penetrate the United States. Bargaining power of customers They charged their genetically- altered seed at market rate plus a technology fee but they dont control the retail price. On their pharmaceutical products, they tested 700 different pricing models before settling on a cost to customers which is significantly more than the generic drugs but less than most analysts had initially expected. Bargaining power of suppliers The Washington University in which Monsanto is affiliated to arranged terms and agreements apart from the payment tendered. With the use of technology o mass-produce animal growth hormones, Monsanto paid thousands of dollars and agreed to make several subsequent milestone payments and promised royalties on future sales. Nature of rivalry in the market When Monsanto started to search for COX-2 inhibitor,Merck was also racing to develop the same. There were several smaller agricultural biotechnology companies had also been developing genetically altered crops. Zeneca tests its own brand, Touchd own to match with Monsantos Roundup. Threat of substitutions Zeneca already sold Touchdown outside the United States and was preparing to market also in the said country. APPENDICES: Financial Ratios: (dollars in millions) Liquidity Ratios 1998 1997 Current Ratio 1. 53 1. 21 Quick Ratio 1. 40 1. 60 Working Capital Ratio 2. 07 2. 35 Leverage Ratios 1998 1997 Total Debt to Equity Ratio 1. 53 0. 7629 Long-Term Debt to Equity Ratio 1. 25 0. 4822 Total Debt to Asset Ratio 0. 701 0. 619 Activity Ratios 1998 1997 Inventory Turnover 4. 315 5. 469 Fixed Assets Turnover 2. 658 3. 130 Total Assets Turnover 0. 517 0. 697 Profitability Ratios 1998 1997 Gross Profit Margin 0. 585 0. 589 Operating Profit Margin 0. 013 0. 066 Net Profit Margin -0. 029 0. 062 Return on Assets (ROA) 0. 007 0. 062 Return on Equity (ROE) -0. 050 0. 044

Temporal Lobes in the Cerebral Cortex

Temporal Lobes in the Cerebral Cortex Temporal Lobes The temporal lobes are one of the four main lobes or regions of the cerebral cortex. They are located in the largest division of the brain known as the forebrain (prosencephalon). As with the three other brain lobes (frontal,  occipital, and parietal), there is one temporal lobe located in each brain hemisphere. The temporal lobes play an important role in organizing sensory input, auditory perception, language and speech production, as well as memory association and formation. Structures of the limbic system, including the olfactory cortex, amygdala, and the hippocampus are located within the temporal lobes. Damage to this area of the brain can result in problems with memory, understanding language, and maintaining emotional control. Function The temporal lobes are involved in several functions of the body including: Auditory PerceptionMemorySpeechLanguage ComprehensionEmotional ResponsesVisual PerceptionFacial Recognition Limbic system structures of the temporal lobe are responsible for regulating many of our emotions, as well as forming and processing memories. The amygdala controls many of the autonomic responses associated with fear. It regulates our fight or flight response, as well as helps us develop a healthy sense of fear through fear conditioning. The amygdala receives sensory information from the thalamus and other areas of the cerebral cortex.  In addition, the olfactory cortex is located in the temporal lobe. As such, the temporal lobes are involved in organizing and processing sensory information. Another limbic system structure, the hippocampus, aids in memory formation and connecting our emotions and senses, such as smell and sound, to memories. The temporal lobe aids in auditory processing and the perception of sound. They are also vital to language comprehension and speech. An area of the brain called Wernickes Area is found in the temporal lobes. This area helps us to process words and understand spoken language. Location Directionally, the temporal lobes are anterior to the occipital lobes and inferior to the frontal lobes and parietal lobes. A  large deep groove known as the Fissure of Sylvius separates the parietal and temporal lobes. Temporal Lobes: Damage Damage to the temporal lobes can present a number of issues. Damage resulting from a stroke or seizure can produce an inability to understand language or to speak properly. An individual may have difficulty hearing or perceiving sound. Temporal lobe damage may also result in the development of anxiety disorders, impaired memory formation, aggressive behavior, and hallucinations. In some cases, patients may even develop a condition called Capgras Delusion,  which is the belief that people, often loved ones, are not who they appear to be.

Exercise in Identifying Effective Thesis Statements

Exercise in Identifying Effective Thesis Statements This exercise will help you understand the difference between an effective and ineffective thesis statement, ie a sentence that identifies the main idea and central purpose of an essay. Instructions For each pair of sentences below, select the one that you think would make the more effective thesis in the introductory paragraph of a short essay (approximately 400 to 600 words). Keep in mind that an effective thesis statement should be sharply focused and specific, not just a general statement of fact. When youre done, you may want to discuss your answers with your classmates, and then compare your responses with the suggested answers on page two. Be ready to defend your choices. Because these thesis statements appear outside the context of complete essays, all responses are judgment calls, not absolute certainties. (a) The Hunger Games is a science fiction adventure film based on the novel of the same name by Suzanne Collins.(b) The Hunger Games is a morality tale about the dangers of a political system that is dominated by the wealthy.(a) There is no question that cell phones have changed our lives in a very big way.(b) While cell phones provide freedom and mobility, they can also become a leash, compelling users to answer them anywhere and at any time.(a) Finding a job is never easy, but it can be especially hard when the economy is still feeling the effects of a recession and employers are reluctant to hire new workers.(b) College students looking for part-time work should begin their search by taking advantage of job-finding resources on campus.(a) For the past three decades, coconut oil has been unjustly criticized as an artery-clogging saturated fat.(b) Cooking oil is plant, animal, or synthetic fat that is used in frying, baking, and other types of cooking.(a) There have been over 200 mo vies about Count Dracula, most of them only very loosely based on the novel published by Bram Stoker in 1897.(b) Despite its title, Bram Stokers Dracula, a film directed by Francis Ford Coppola, takes considerable liberties with Stokers novel. (a) There are several steps that teachers can take to encourage academic integrity and curtail cheating in their classes.(b) There is an epidemic of cheating in Americas schools and colleges, and there are no easy solutions to this problem.(a) J. Robert Oppenheimer, the American physicist who directed the building of the first atomic bombs during World War II, had technical, moral, and political reasons for opposing the development of the hydrogen bomb.(b) J. Robert Oppenheimer often referred to as the father of the atomic bomb, was born in New York City in 1904.(a) The iPad has revolutionized the mobile-computing landscape and created a huge profit stream for Apple.(b) The iPad, with its relatively large high-definition screen, has helped to revitalize the comic book industry.(a) Like other addictive behaviors, Internet addiction may have serious negative consequences, including academic failure, job loss, and a breakdown in personal relationships.(b) Drug and alcohol addiction is a major problem in the world today, and many people suffer from it. (a) When I was a child I used to visit my grandmother in Moline every Sunday.(b) Every Sunday we visited my grandmother, who lived in a tiny house that was undeniably haunted.(a)  The bicycle was introduced in the nineteenth century and rapidly grew into a worldwide phenomenon.(b) In several ways, bicycles today are  better than they were 100 or even 50 years ago.(a) Although many varieties of beans belong in a healthy diet, among the most nutritious are black beans, kidney beans, chickpeas, and pinto beans.(b) Although beans are generally good for you, some kinds of raw beans can be dangerous if theyre not well cooked. Suggested Answers (b)  The Hunger Games  is a morality tale about the dangers of a political system that is dominated by the wealthy.(b) While cell phones provide freedom and mobility, they can also become a leash, compelling users to answer them anywhere and at any time.(b) College students looking for part-time work should begin their search by taking advantage of job-finding resources on campus.(a) For the past three decades, coconut oil has been unjustly criticized as an artery-clogging saturated fat.(b) Despite its title,  Bram Stokers Dracula, a film directed by Francis Ford Coppola, takes considerable liberties with Stokers novel.(a) There are several steps that teachers can take to encourage academic integrity and curtail cheating in their classes.(a) J. Robert Oppenheimer, the American physicist who directed the building of the first atomic bombs during World War II, had technical, moral, and political reasons for opposing the development of the hydrogen bomb.(b) The iPad, with its rela tively large high-definition screen, has helped to revitalize the comic book industry. (a) Like other addictive behaviors, Internet addiction may have serious negative consequences, including academic failure, job loss, and a breakdown in personal relationships.(b) Every Sunday we visited my grandmother, who lived in a tiny house that was undeniably haunted.(b) In several ways, bicycles today are  better than  they were 100 or even 50 years ago.(a) Although many varieties  of beans belong in a healthy diet, among the most nutritious are black beans, kidney beans,  chickpeas, and pinto beans.

Benefit priniciple Essay Example | Topics and Well Written Essays - 500 words

Benefit priniciple - Essay Example No agency or governments funded their efforts or rewarded them. But in a rational world like the current one people are true professionals and they will think of cheapest and cost effective ways to maximize their benefits rather than the benefits of the society. â€Å"The marginal cost of a change is the additional cost caused by the change. The marginal approach suggests that one should make all the changes that increase benefits more than they increase costs (or that reduce costs by more than they reduce benefits). When all these changes have been made, one will find oneself at a point for which marginal costs equal marginal benefits. This rule for finding the best level of an activity is called the maximization principle.† (Schenk, 2008) for example an entrepreneur will make some changes to his product only if he feels that such changes will increase the product sale and thereby he can increase profit. Most of the Chinese products in the market are supposed to be of cheap quality. Still most of their products are putting immense fight with their competitors regarding the price. People are well aware that these Chinese products are of cheap quality, but still they will purchase it because of their utility against the price. â€Å"The Principle of Benefit Maximization dictates that whenever one is faced with a choice, the best decision is the one that results in the most good or greatest benefit for the most people.† (Kallio & Brenda R, 2003) For example, consider David Beckham is out form and England is playing against Brazil in a football match at Beckham’s home ground in England. Most of the coaches in such a situation will give Beckham an opportunity to play even though he is out of touch, in order to satisfy the spectators. Such a move can satisfy the majority of the Beckham fans in his home ground. The recent 1-2-3 nuclear agreement reached between India and America is

Streaming DVDs via NBN project Assignment Example | Topics and Well Written Essays - 1250 words

Streaming DVDs via NBN project - Assignment Example The aim of this report is to present the (DVD streaming service) via the National Broadband Network NBN in the library. It is to be noted that the target audience are individual users such as the library patrons. The project shall further take into consideration the overall project plan, the potential benefits that can be obtained from implementing the plan, the target audience for the new service, the stakeholders and the resource requirements. It shall also consider the impact of new service on current library service. Table of Contents 1 Executive Summary 2 3 Project Plan 4 Project Initiation 4 Accessing the DVDs Streaming Permission 4 Availing Permission 5 Selection of Name 5 Planning For Interactivity 5 Estimate Labour Cost 5 Look For Employee 6 Planning For Guidelines 6 Adding To Library Pamphlet 6 Advertisement 6 Link to Service Library 6 Send Email for Library Membership 7 Introducing the Service to the Market 7 Potential Benefits 7 Target Audience 9 Stakeholders 9 Anticipate d Resourcing Requirement 10 Impact on Current Library Services 11 Issues/ Areas for Further Exploration 12 Conclusion 13 References 14 Task List 16 Appendix B 17 CIPP Framework 17 Project Plan Project Initiation Preparation of the project plan involves considerable efforts and decision making capabilities so that the project can be completed and executed successfully. The National Broadband Network (NBN) is considered to be one of the Australia’s first speed internet services, which includes three technologies such as optic fibre, satellite and fixed wireless (Media Access Australia, 2011). It has been recognised from the case study that the Department of Broadband, Communication and the Digital Economy offered funds so that it can extend the Digital Enterprise and Digital Communities initiatives. After the creation of the National Broadband Network, it will be significant for the service provision agencies to initiate to identify the ways in which they can exploit the increa se bandwidth as well as connectivity that the network is capable of providing. It can be mentioned NBN is linked to the libraries. The project aims at identifying the ways of involving with the NBN in order to improve the services offered to the users. Accessing the DVDs Streaming Permission Through public libraries the members are capable of accessing a variety of services as well as programs. It has been identified that the DVDs are considered as one of the topmost formats for movies and most of the users consider libraries to be the main source for movies. Hence, in light of the altering media landscape there is greater demand for the DVD streaming services by the individual users (Swank, 2012). A wide range of services that the libraries offer can gain advantage from the use of NBN services such as computer as well as internet class, story time along with author events. The main idea of this project is to make use of NBN so that the library services, in particular, DVD service c an be supported (Alemna & Adanu, 2005). Availing Permission It is significant to avail the permission

Globalisation Essay Example | Topics and Well Written Essays - 500 words

Globalisation - Essay Example Even while imposing ethical values on other cultures, globalization leaders should be careful not to hurt the regional feelings. Mollifying the jihad enthusiasts had been impossible till now. Future cultural uniformity is threatening the uniqueness of their regions and religions. Here Globalisation is seen as a threat to their very integrity and habitat. As the famous dictum goes â€Å"men who got the same things, shared the same culture;† Naturally it depends on the inherent economics and consumption similarities. Modernity threatens with its underlying uniformity. Expansion of western civilization is always combined with the dominance of western culture and this is not always palatable to other cultures. Old World has cultural diversities, differences of every kind. Rarities and peculiarities of regions are fast diminishing under globalization. â€Å"In short, new economic geographies are in the making: economic geographies that are global in their reach, changes that produ ce competition on a global scale and that reflect new conditions of production,† according to Cox p.2. It is believed homogeneity will over-last the differentiation. Today’s issues are mainly McDonald hamburger, cola world and its clash with the local cultures. The clash will continue between local and international in every sphere of life and it will go on till locally becomes international and international is accepted as local. Globalization cannot be termed as a homogenizing force, but it could be used as a tool towards that end.

Response for Ahmed Essay Example | Topics and Well Written Essays - 250 words

Response for Ahmed - Essay Example However, the enormous spelling and grammar errors destroy the flow of thought of the readers because one has to try to comprehend the idea being presented. Therefore, the writer must give more attention to his sentence construction and double check spellings and grammar before handing his paper. Consistency should also be given attention to because it can affect how the readers follow the narration, especially when there are several characters being discussed. This flaw is seen in the latter part of the second paragraph wherein he referred to Britney Spears as â€Å"him†. Moreover, there are ideas that the author seems to introduce but fails to wrap up in his statement. For instance, on the last two statements in the fourth paragraph, the writer talks about her feelings expressed in her songs and then proceeds to cite a song as an example. However, instead of linking the example to what he was trying to point out, the author talks about the singer’s sincerity in indulgi ng in her passions. Something is missing in the statements and this affects the flow of the writer’s

Emerging Technologies Case Study Example | Topics and Well Written Essays - 750 words

Emerging Technologies - Case Study Example Consequently, this case study highlights the use of intelligent building capabilities, discuss its risks, and recommend how providers can secure this technology. Inclusion of intelligent building capabilities in medical premises In a journal article, Hlousek (2008) contend that intelligent buildings have the capability of responding to the needs of its occupants along with saving on cost and reducing ecological impact. This is one of the motivators that seen people install sensory devices into everyday objects they can place in offices to monitor and provide data about users. The use of such technology has transformed how engineers design intelligent buildings, as pervasive technology continue to evolve over time. Currently, engineers can install various pervasive technologies in buildings such as CCTV cameras and wearable tags. These technologies help gather data about people in intelligent building, which can provide intelligence that can help providers deliver services to users (M oran & Nakata, 2010). The suitability of pervasive technology in proving gathering and transmitting data from users to receiving gadgets has paved way for the use of these technologies in various places. For instance, some parents use these wearable tags to track their children while some buildings have CCTV cameras to monitor people entering and exiting a building. Risks associated with the technologies Pervasive technologies have proved essential in enabling intelligent building users with services. However, there are various risks associated with this emerging technology. The risks associated with pervasive technologies in intelligent building include user perception, privacy concerns, and accuracy, ownership and accessibility. a) Perception: The use of pervasive technologies raises risk on how people perceive these technologies. In a medical environment, the installation of gadgets such as CCTV cameras can alter the behavior of physicians, as well as that of patients. Stress amo ng users is one of the effects of surveillance technologies when users feel they are under observation (Moran & Nakata, 2010). This can affect the performance and behaviors of subjects. b) Privacy concerns: Monitoring technologies such as GPS products and wearable tags have privacy risks. In a work environment, users have concerns on what kind of information employers can gather about their employees (Michael, McNamee & Michael, 2006). In addition, users question what kind of information a provider can view from subjects under surveillance. As a result, such technologies can infringe the privacy of the subjects they are observing. c) Accuracy of data: Increasing reliance of monitoring technologies bears a risk of inaccurate data, which can lead to negative outcomes. Given that, pervasive technologies have become essential in providing critical services; their accuracy is a subject of debate as erroneous data can lead to severe impact (Michael, McNamee & Michael, 2006). For example, accidental data processing for GPS services can lead to negative outcomes because providers can make wrong decisions that have far-reaching effects on patients. d) Ownership of user data: Owners of pervasive tech

Response for Ahmed Essay Example | Topics and Well Written Essays - 250 words

Response for Ahmed - Essay Example However, the enormous spelling and grammar errors destroy the flow of thought of the readers because one has to try to comprehend the idea being presented. Therefore, the writer must give more attention to his sentence construction and double check spellings and grammar before handing his paper. Consistency should also be given attention to because it can affect how the readers follow the narration, especially when there are several characters being discussed. This flaw is seen in the latter part of the second paragraph wherein he referred to Britney Spears as â€Å"him†. Moreover, there are ideas that the author seems to introduce but fails to wrap up in his statement. For instance, on the last two statements in the fourth paragraph, the writer talks about her feelings expressed in her songs and then proceeds to cite a song as an example. However, instead of linking the example to what he was trying to point out, the author talks about the singer’s sincerity in indulgi ng in her passions. Something is missing in the statements and this affects the flow of the writer’s

Internship Essay Example | Topics and Well Written Essays - 750 words - 1

Internship - Essay Example It is almost like taking a test drive for a car before you decide to buy it. It is much like going to college. You invest a lot of money into getting a degree and then you get out of college and may be aware of some of the opportunities there are out there that you could use it for but you really do not have any direction. If you go one direction, you might end up resenting the fact that you got that particular degree in the first place. You may have wished that you had gone a different pathway but now you have spent thousands of dollars on a degree and the truth is, you cannot stand the occupation you have. That is why these internships are important. We get to see different elements of jobs and get to try them on for size to see if it is something we would like to do or could see ourselves doing in the future. For me, it was very important. I knew I wanted to go into business. I knew I wanted to help people. If I just knew I wanted to help people, I could have been a nurse or a teacher. But no, if I wanted to go into business, I could be an entrepreneur or push papers in a high rise office. For me, I had to know what my true interests were. I think that it is important that all students have that hands-on experience. Not only do students learn a little bit more about the potential job, but they get to learn a little bit more about themselves. I am a student from Saudia Arabia and not knowing what my opportunities were when I arrived from America was a challenge. Where I come from, there are less opportunities. Or perhaps I shall say, there are different opportunities. People come to America for those opportunities and I am now a senior majoring in international business. For me, this is something that I can use all over the world and I got to learn in real life a little bit more about a business that was a hospitable one. When it comes to my own personal internship, I worked as an intern at a spa. I

How I Can Make a Difference As A Scholar Essay Example for Free

How I Can Make a Difference As A Scholar Essay Each one has different capabilities to make a difference; difference that can change one’s family, school, community, country, and even the world. But before he can do a difference around him, he must first make a difference within himself. As a scholar of this prestigious university, the University of Bohol, I can also make a difference. But as I said, in order for me to make a difference in my surroundings, I must first make a difference within me. I was once a stranger in this university, seldom talks to anyone and even project a shy type of person, well in fact I’m not. I wasn’t then participative in school activities, even in our own department. Inside the classroom, I just stayed in one corner, scanned my notes and remained silent all those times. Those things happened before I tried to do something; something that would make my life different from before. It was different in the sense that I got out of my shell and began to explore the real world. I began by acquiring new friends that I believed would help me in my goal. I wasn’t wrong in having them since they really did the things I expect from them that would help me grow. They encouraged me to participate in the school activities because they thought that I would be of great help. I was inspired by their words and chose to accept the dare. I once participated in a sport contest during our department days, and fortunately, I won. I was one of the CBAians who brought the name of our department during the university days. I was really happy during that time. I then concluded that nothing is really impossible if you just tried. That was my first achievement in this university after I got out of my shell and that is also the first difference I made within myself. And since I have already made a difference in me, I will continue what I have begun. I will make a difference around me in my own unique ways. As the embodiment of the Trinity of Virtues (Scholarship, Character, and  Service) the University of Bohol stands for, we, as scholars, are obliged to act as a catalyst to difference. Not the negative one, but a positive difference for the betterment of our community. Upholding the first virtue of the university, SCHOLARSHIP, I will be responsible in my studies. Avoid unnecessary absences and never cut classes. I will study my lessons, not only during examinations, but every day to be prepared all the time. I will maintain my grades to avoid disappointment of my family and the persons behind this scholarship. CHARACTER: I will be a model to the students; specially the freshmen, through the way I speak, act, and move around. Obeying the rules in the school is the very first thing any student must do; wearing the prescribed uniform during uniform days and the proper Wednesday attire during wash days. Together with the ID, a student would really look as a student if he would just wear the proper uniform. I will also project as an Icon of Morality. I won’t indulge in any crime, neither practice any form of drug addiction, nor any forms of vices. As an epitome of SERVICE, I would participate in the school, or even outside the school, as the need arises. I would help in any form in any projects or programs of the university and involve myself in different community works. I will also take part in any volunteer works inside and outside the campus. These are just simple things all students can carry out to make a difference if they are just committed to do it. However, it can’t also be denied that as humans, we also commit mistakes; mistakes that might be a reason for discouragement. But through certain things, these mistakes might also help us grow as a student. To be successful in all our endeavors in life, we must not forget the Almighty God who is always behind every achievement we attain. We should put Him as the center of our lives, for without Him, we can do nothing. I am very much privileged to be one of the academic scholars in this  university. I will try my very best to perform the duties and responsibilities as a UB scholar. I will make a difference! Each one has different capabilities to make a difference; difference that can change one’s family, school, community, country, and even the world. But before he can do a difference around him, he must first make a difference within himself. As a scholar of this prestigious university, the University of Bohol, I can also make a difference. But as I said, in order for me to make a difference in my surroundings, I must first make a difference within me. I was once a stranger in this university, seldom talks to anyone and even project a shy type of person, well in fact I’m not. I wasn’t then participative in school activities, even in our own department. Inside the classroom, I just stayed in one corner, scanned my notes and remained silent all those times. Those things happened before I tried to do something; something that would make my life different from before. It was different in the sense that I got out of my shell and began to explore the real world. I began by acquiring new friends that I believed would help me in my goal. I wasn’t wrong in having them since they really did the things I expect from them that would help me grow. They encouraged me to participate in the school activities because they thought that I would be of great help. I was inspired by their words and chose to accept the dare. I once participated in a sport contest during our department days, and fortunately, I won. I was one of the CBAians who brought the name of our department during the university days. I was really happy during that time. I then concluded that nothing is really impossible if you just tried. That was my first achievement in this university after I got out of my shell and that is also the first difference I made within myself. And since I have already made a difference in me, I will continue what I have begun. I will make a difference around me in my own unique ways. As the embodiment of the Trinity of Virtues (Scholarship, Character, and Service) the University of Bohol stands for, we, as scholars, are obliged to act as a catalyst to difference. Not the negative one, but a positive difference for the betterment of our community. Upholding the first virtue of the university, SCHOLARSHIP, I will be responsible in my studies. Avoid unnecessary absences and never cut classes. I will study my lessons, not only during examinations, but every day to be prepared all the time. I will maintain my grades to avoid disappointment of my family and the persons behind this scholarship. CHARACTER: I will be a model to the students; specially the freshmen, through the way I speak, act, and move around. Obeying the rules in the school is the very first thing any student must do; wearing the prescribed uniform during uniform days and the proper Wednesday attire during wash days. Together with the ID, a student would really look as a student if he would just wear the proper uniform. I will also project as an Icon of Morality. I won’t indulge in any crime, neither practice any form of drug addiction, nor any forms of vices. As an epitome of SERVICE, I would participate in the school, or even outside the school, as the need arises. I would help in any form in any projects or programs of the university and involve myself in different community works. I will also take part in any volunteer works inside and outside the campus. These are just simple things all students can carry out to make a difference if they are just committed to do it. However, it can’t also be denied that as humans, we also commit mistakes; mistakes that might be a reason for discouragement. But through certain things, these mistakes might also help us grow as a student. To be successful in all our endeavors in life, we must not forget the Almighty God who is always behind every achievement we attain. We should put Him as the center of our lives, for without Him, we can do nothing. I am very much privileged to be one of the academic scholars in this university. I will try my very best to perform the duties and responsibilities as a UB scholar. I will make a difference!

Operation management and service analysis

Operation management and service analysis 1. Task 1 1.a Introduction The Waterlander hotel is a part of major international hotel chain world-wide. The hotel was running but was without satisfactory results. Customers did not seem to be satisfied with their services. It was the day when one corporate customer seriously had a problem and was noticed by the senior management. Everyone was blaming each others fault. It was Plastix International Plc, who asked for the service at Waterlander hotel but could not express exactly what they wanted and they were dissatisfied by the service of the hotel. It actually wasnt the satisfaction level that Plastix International expected but unfortunately that they did not meet. The line managers who were not internally satisfied with the hotel system couldnt give the highest level of satisfaction. Hence total quality management was the only medium for customers to get satisfied and then only they would meet their satisfaction level. Total quality management refers to all operations related from lower level workers till managers like operation management, gap analysis, time management. Total Quality Analysis would be extremely useful for this situation for an organisation like Waterlander hotel. Here in the case study of the Waterlander hotel shows different time gap, information gap and deficiency in operation management. Mainly we see few internal characters of hotel as general manager, line managers, conference managers, head chefs and headwaiters and external were electrician, vice president of global marketing, Plastix International Plc and the photographer. There was no proper information flow from one person to another, which was the main cause of the whole disaster. Every one seemed to be upset due to problems in flow of information. The vice president of Global marketing, Plastix International Plc was mostly upset due to the poor quality service and told that he would not pay excessive charger for that banquet and wanted a written apology for the upset caused by the service they received. The manager of Aalsmeer electronics was upset since they were asked to set up by 7 PM and so they started to do their jobs at 4.30 PM but they were forced to wait for the hotel staffs to clear them for it. Hotel service managers got upset since they were not informed about the colours of flowers that client ordered which were red and yellow. The red would not look good against the dining room dÃÆ'Â ©cor. Suddenly electricians moved all the arrangements. When they got the needed flowers, electricians completely the rearranged themselves. The conference manager was upset since he was not told that the client wanted to use the video equipment, which was sent for maintenance. He did not have the checklist for the conference hall by the client. He could have hired one if he had known about the video equipment. Head chiefs got upset because he did all according to the detailed schedule he received from headwaiter. He made every thing on time but was not served when it was ready. Waiters were also badly behaved by the customers. The headwaiter the upset since they were not informed about the set-up that had to be done by electricians for loudspeaker and amplifiers. Those electricians told them to clear all the tables that were now ready to be used and which they had put everything right within half on hour. The photographer was upset since he was scheduled to come at 10 PM and they needed only for half an hour during the speeches. When he reached inside the conference hall, every thing was late and had to rush for another concert hall at 11 PM. He would have arranged another guy to take photographs if he were informed to start the program late. So here we see every person is blaming each other. This would have been better if the flow of information was correctly done. 1.b Operation management in Hotel Waterlander: The operation management refers to the framework for understanding operations management and its organisation and manager context .the nature of operations may be goods or services. According to Samuel K M Ho Operations and Quality management, Operation Management can be defined as the deployment of effective and efficient methods for the reaction and delivery of goods and or services to satisfy the needs of the customers. Without an effective and efficient operation functions, no organisation can hope to stay in business. Since it will fail on the key dimensions of competition quality, speed or price. Here in the case of Hotel Wanderlander, every where there is operations management. In the kitchen chefs convert raw foods into meals, waiting staffs provide meals to customers. Process in operation management Heart The transformation process. The customer gets the final output and they are the only way to evaluate the quality of service. There exist different operations inside an organisation for a service to be delivered. So for the proper management operation, the proper flow of information is needed, According to the above figure A, customers are attracted using different business competitive strategies. Customer has the right to choose an efficient and cheap service available in the market. There must be a proper planning and control of resources inside the organisation. As we see inside the Waterlander Hotel, every where are disturbances in the flow of information among service providers. The general Manager of the hotel was supposed to transfer the information to the right person in the right time, but he seems to be not doing his job properly. He was the only person to meet with customers to know what they really wanted in their services. The transformation process is greatly effected by the transforming resources either they are staffs or material. It they are not unsatisfied with their management, the quality services can be poor which reflect to the bad operation management. When those transformed resources of staffs and materials are in sufficient enough, then the only flow of information and planning and control makes efficient service. The proper concept of improvements and design also effect the quality of service which are directed by the operational strategy of the organisation how they are processed to be served for the customers. 1.c Problems in Waterlander Hotel: There are different information gaps between every individual. Customer expects the highest level of expectation and is they dont get it, the level of satisfaction is lowered. This situation is the worst for any business firms to loose valuable customers and have to bear losses. An author sees lots of gaps in the case study of hotel Waterlander. It is mainly with the customer and the management, how the service performance is and how much skill was used to maintain the standards of quality. As a whole, gap is seen in every factor. A big gap can be seen between consumer Expectation and service performance when the customer dont meet the desired expectation., Service performance is wholly interrelated with service standards. Every service is categorised with some standards and is they do not has good standards then there exists a gap with service performance. If the manpower dont use their skill properly, then they cannot maintain their standards, which then create a gap between skill and standards. If the proper skills were used but there is not good management, there also exists a gap. The gap is also seen between standard of service and customer expectation while the consumer doesnt meet the level of satisfaction. The huge gap can be seen between customer expectation and the management. Expectations: Plastix Internal Expectations: They had a minimum expectation like others. They just expected red flowers on the table, dinner on time, no food on dresses, simple things, video equipment, photographer, lastly smooth performance. Service: There was no exclusive standard to be measured. It was informally agreed standards, which didnt work while working in a team. Finally the expectation were not relevant to customers satisfaction. Standards: The organisation seemed to under skill. There were too many issues with internal staffs and huge gap was seen with kitchen staffs and waiting staffs. Management: A huge was seen in between persons skill and management since a manager was not able to handle them properly. He was the only person who was responsible to flow the information to its juniors who work under him. 1.d Solutions: The problem with the Waterlander Hotel can be overcome by efficient training to its staffs and quality of service offered, to its customers otherwise it falls under its standards. The solution can be found with the four main key issues as * management and supervision * employee perception of specification and rules * customer needs and expectation * lack of technological support Management seemed to be irresponsible to the organisation and not supportive in quality behaviour and lack in quality specification. The problem in skills is the main issue and the attitude of the person who cannot adjust. Recommendations for Improvement: * Sort out the internal problem occurring inside the management. Till it wont be sorted tout then the same situation will definitely repeat again. * Consider the employee Reward System. It could be the encouraging point for a staffs to have some reward of they do best, which will let them to do better in every moments. * Arrange training to internal staffs of Hotel that aware the impact of performance * Improvement of the recruitment process so that highly skilled can be available who can perform better even without certain training. * The execution of the quality system specification of organization, to improve by training and internal marketing. 1.e Conclusion: Total Quality Management refers to a quality emphasis encompasses the entire organisation from the supplier to the customer (Heizer, Jay, Operations Management 1999). The only problem with the hotel was mis-communication. The hotel should stop depending on the inspections to find out the problems, and should think to improve quality and service. It is the fact that every organisation has different views on quality. It is also known fact that customers have their own attitude on quality rather than on organisation. However internal staffs may have different aspects and definition, which could harm on organisation a lot, which could lead to unsatisfactory service by an employee. Which could lead with customer dissatisfaction like what happened with Plastix International. 2. The Mystery Shop 2.a Introduction: The author tries to select the fast-food service in the UK like Starbucks, McDonalds, Burger King, Pret A Manger. When there are choices among the before stated names ten definitely a student would choose Starbucks because the principle customers are students itself. They have cafÃÆ'Â © society where they can use most of their time in reading. It is also need to replace alcoholic bars to non-alcoholic Starbucks society. Starbucks also have wifi zone, which attracts college students and businesspersons for research purpose and business meeting locations. Starbucks: Starbucks is the largest company in the world having more than 13,100 stores world-wide spreading over forty countries. The stores sells drip coffee, espresso drink, tea, blended drinks, coffee mugs and other coffee accessories. Starbucks has entertainment division selling books, music and film. Starbucks was founded in Seattle, Washington in 1971, since then Starbucks Company spent a minimal account on advertising to promote the brand concept. 2.b Service Analysis of Starbucks of Ealing Broadway An author was at the Starbucks Coffee Shop at Ealing Broadway on December 6th, 2009. He entered there at about 3 PM. There were three employees who were serving customers. An author now prepares questionnaires regarding the services and level of satisfaction to be received by their service. Did they give an author a value when he entered the shop? What was the first reaction while an author was entering Starbucks? How much does he need to wait in the queue to get the service? How many choices of items were there in the shop? How many staffs were there for the service? Were they smiling while serving? How was the taste? How long is the speed of Internet provided freely inside the shop? How long can we stay inside the shop? How was the toilet facility? Did they understand authors language? What did an author ordered? Did he find the product he ordered satisfactory? Was the content of espresso, steamed milk and a dollop of foam quite good enough to drink? What about the location of the shop? What about the price? Was it competitive of expensive? What were the advert strategies? Were they good at customer management? Were the staffs skilful so that they served quickly? What was the quantity of drink in the cup? How was the environment? How did an author saw the life in Starbucks? How did an author rate the standard of quality? Did an author find any scrap pieces around him? Where the tables and floor regularly cleaned? Did anybody ask how was the service? How did they behave while getting out, did they greet? The author tries to find out the answers of above listed questions. It was a Sunday at 3 PM so there ware 4 customers in front of an author while he was in the queue. It took around 5 minutes to get his turn to order for a cup of Cappuccino. There was a guy who was taking my order. He didnt even saw me well saying what do I want. Then an author replied with bid cup cappuccino. He seemed to be rude while talking and asked to wait for 30 seconds but he had to wait for around two minutes to get the drink. A beautiful lady was shouting Cappuccino. So an author hurriedly answered yeah it is mine. An author didnt find it so easy with how they treated with him. All the tables were almost packed and finally an author went to tall chair placed beside entrance door facing to the road. The cappuccino was very hot to drink but the contents of espresso and milk foam was very tasty but much little in quantity. There were one guy taking order but other was preparing drinks and serving and the other one was roaming around cleaning some tables and picking up some scraps around. Since the environment was quite good but the disturbance was allergic. The place was congested. It seem like they emphasis mostly in take away rather than come and eat strategy. An author could see some guys with their laptops doing their work. The WIFI facility of Starbucks could attract youths, which could be seen by an author. An author could see only youths ranging from 20-40 of ages but could not attract people older than that. This could be seen as a disadvantage of Starbucks. He could also see very little business class people and most of them seem to be college students. While an author was there for about half an hour, he could see the life in Starbucks tough as there were only three peop le working outside to serve customers. An author sees there was a need of one more staff that would be enough to serve customers easily without hassle. An author also saw some scrap pieces below his table. It showed that staffs were not responsible to work. An author visits a restroom and finds to be satisfactory but without handicapped accessibility also there was no baby changing station. An author then gets out of the Starbucks but there was no one to ask how was the drink neither greets saying, have a nice day. The drink was somewhat expensive as compared with the market price but the flavour was superb. 2.c Backgrounds and problems The main objective of Starbucks is to serve customers within three minutes has some how added customers a loyalty. Starbucks attracted mostly students who only wish to study. The problems, an author faced during the service. * No greetings while entering to Starbucks. * Had to wait for more than five minutes to order the drink, the timelines were beyond the expectation. * The guy at the reception looked rude enough to talk. * Service was not satisfactory but the drink was the best. * Staffs didnt look qualified since they acquired a bit long time in their service. * No one asked for any thing or after sales reaction, saying how was the drink. * Some scraps around showed that the staffs did not paid attention in the hygiene. * Could not attract people of older ages. * No accessibility for handicapped and no baby changing station. GAP Analysis: During the mystery shop analysis, an author finds few gaps, which could be filled up. GAP 1 is in between the customer expectation and the service performance which was seen while an author had to wait more time in the queue to get a cup of drink. If staffs were qualified enough, they would have served it very fast. GAP 2 is seen in between service performance and standards. While some scraps were found near an author, the level of standards did not meet the customer satisfaction. GAP 3 is seen in between standards and skill when Starbucks staffs served an author with very hot drink which was not drinkable, showed to the skills of staffs. GAP 4 is seen between manpower of skill and management. The manager could manage the staffs especially when the flow of customers were high, he have to think of extra one extra staff needed that could easily serve customers. If customers had to stay longer in queue then customers could find another coffee shops. GAP 5 is seen between customer expectation and standards when an author could not get the standard service as expected. GAP 6 is seen between customer expectation when the management could not serve its customer as they expect. An author had not expected expensive drink and had to wait for long for a service. 2.d Solution: The solution for the problem in Starbucks services analysis could be achieved using Marketing Mix of 7 Ps. Product: Cappuccino was very hot to drink while it was served to an author. Very hot to drink while served to an author. Espresso content was satisfactory but the quantity of foam of milk was little bit less. They also have other different varieties of coffees express cappuccino, beverages, and music. Place: Since Starbucks is near at Ealing Broadway station, it is centre for customers to visit. It is nice place and the surround is also pleasant. Though it is very near to the station, it has focused in take away coffee shop by congesting the place to sit and eat. It is seen that small and congested space inside Starbucks. Price: The price of the products in Starbucks is found to be expensive then that of other coffee shops. Though it is expensive but they have got varieties of coffee like express, cappuccino etc. The products bought by customers can achieve the value of price. Production: Starbucks is found to be the company with least advertisement in compare with its rivals like McDonalds, Pret A manager, Burger King. People: Starbucks staffs were not found to be so much skilled according to on author. Stuffs were very slow in serving for that reason, customers had to wait for long time to get service. Starbucks staffs were not very good at customer management as an author was going out from the coffee shop, there werent any response from the staffs. Process: The process at Starbucks was found to be simple. The staffs did not avoid customers. Physical Evidence: With the flow of customers inside Starbucks we can find that Starbucks lovers and in many. People still believes in Starbucks knowing it contains wide variety of coffees. The major customers were student rather then elderly people. Staff members were also very young and fresh faces. Since Starbucks has been a best place for student to start up their career, every individual seems to be students. Due to free WIFI, people find it luxurious to go and stay. 2.e The important of quality Standards: Quality Standards means for planning, designing, developing, implementing, maintaining and improving customers service quality and customer satisfaction issues are important as companion attempt to differentiate their services and complete effectively in the market place (Paracisuraman, Zenthaml and berry 1988, Brown and Schwartz 1980) According to the above statement it is clear that every companies should make a target to provide quality service by satisfying their customers. Total quality management is the only way to maintain service standards to the customers. Here total quantity management is combined the way of managing for the future and is for wider in its application then just assuring product or service quality .It is a way of managing people and business. Processes to ensure complete customer satisfaction at every stage, internally and externally. Total quality management is combined with effective leadership results an organisation doing the right things right, first time. Customer Supplier Interface: The heart of total quality might is this customer supplies interface where the internal and external lies with many process. Their foundations of Total Quality management surround the core of customer supplier, which are commitment to provide quality. Communication of the messages within and outside the foundation and lastly the culture of the organisations in creating total quality and these foundations are back supported by key roles of people, process and systems in any organisation. Quality as a whole bundle consisting of performance, appearance, delivery, reliability, availability, maintainability, price and cost effective. As we compare the definition of quality with quality achieved by an author in Mystery Shop analysis, performance was not satisfactory so do price, appearance was also not so very fine but others were found to be somewhat satisfactory. Bad practices: Bad practices could be recognised in most of organisations and also was seen in the mystery shop analysis. * Managers not giving clear direction * Each department working only for itself * Confusing quality with grade When customers get bad impression they are least likely to choose the same service in the future since they have Varity of choices. So if staff members of service providers did not respond in good behaviour they will definitely loose their valuable customers. 2.f Recommendations for Improvement: * Consider the employee Reward System Large number of the staff are near the age of twenty to thirty so if they are rewarded then company will benefit with its service outcomes including benefits package which focus on medical, dental, and vision care, as well as the employee stock options. * Site does not have handicapped accessibility Condition of restroom was satisfactory but had no baby changing area * Prompt staff meeting * Training to the staffs * Changing method of selection Action Plan For Improvement: * Focus on hiring older employees more appropriate with the high interest to work. * Develop and maintain a reward system for staffs * Develop a system of regular staff meetings * Improve site accessibility and cleanliness * Upgrade front door and restrooms for handicapped accessibility * Add a baby changing station * Enhance Starbucks wide or big atmosphere 2.g Conclusion: Customers are always right seems to be the final conclusion of the mystery shop analysis. Customers are free to choose services anywhere so they want to be cared by the service provider. This could be possible only if the services provider follows customer care quality standards keeping in mind that customers are always behaved properly from the time they enter to the shop. While answering, greeting providing services within time scales, welcome any complains or suggestion. The analysis of mystery shop comes up with the conclusion of unsatisfied the level of satisfaction. There must be good coronation of mangers and staff members. 3. References Heizer R, Barry; H, Jay H, 1999, Operations Management, Fifth Edition, Prentice Hall Inc, USA. Business Link, 2009, Quality management standards [online]. Available from http://www.businesslink.gov.uk/bdotg/action/layer?r.s=slr.lc=entopicId=1074431977 [24 November, 2009] De La Salle University, 2009, Total Quality Management [online]. Available from http://www.dlsu.edu.ph/library/pathfinder/business/tqm.asp [25 November, 2009] Starbucks UK Corporate site, 2009, Homepage [online]. Available from www.starbucks.co.uk/en-GB/ [25 November, 2009]

science of ozone :: essays research papers fc

THE SCIENCE OF OZONE Ozone, though similar to oxygen chemically, is composed of three molecules of oxygen and is usually blue in color with a very strong odor. The atmosphere contains less ozone than the common oxygen. While out of every ten million air molecules, there exist about two million molecules of normal oxygen and only three molecules of ozone. Most of these ozone molecules are typically concentrated in the Stratosphere, the atmospheric layer that runs roughly from ten kms to about fifty kms in altitude. Even though the amount of ozone in the atmosphere is small, it plays a vital role in the atmosphere. The ozone layer protects the Earth and everything on it by absorbing the sun’s UV radiation. When the ozone is not at an atmospheric level and is at ground level, ozone proves to have toxic effects. ‘Inhaling fairly low amounts of ozone can result in signs and symptoms such as coughing, congestion, wheezing, shortness of breath, and chest pain in otherwise healthy people. People with already existing asthma, bronchitis, heart disease, and emphysema may find their conditions worsen while inhaling ozone. Breathing ozone may also increase the risk of getting certain lung diseases. People can recover from short-term exposure to low levels of ozone. However, breathing high levels of ozone or breathing low levels of ozone over a long period of time may have more damaging and longer-lasting effects.’ Ozone has also been found to have positive effects on people. It has proven to be a very purifying substance. Doctors are now aware that it has three powerful properties: 1. It stimulates the immune systems through production of natural cancer-killing proteins called cytokines. 2. It improves oxygenation (delivery of oxygen to starved tissues) and metabolism. 3. It is a powerful antibiotic when applied locally. Ozone is made naturally in the atmosphere or artificially by using high voltages or ultraviolet rays. Ozone and Oxygen work together efficiently to prevent the ultraviolet radiations reaching the earth’s surface. The ultraviolet radiations with shorter wavelengths, such as wavelengths less than 242 nm, have sufficient energy to break the O-O covalent bonds in the oxygen molecules and are thereby used up by the oxygen molecules. < 242 nm O2 (g) Â ® 2O (g) Similarly, ultraviolet radiations with higher wavelengths, for example more than 242 nm to 320 nm, are used up in breaking the bonds between the oxygen atoms in an Ozone molecule. 242-320 nm