Ebay Turnaround Strategy Essay Example for Free

Ebay Turnaround Strategy EssayThe company known as eBay, which started in 1995, grew significantly inwardly a decade to become the number one e-commerce site in the world by gross revenue revenue. In 2008, Donahoe took over as the new CEO of eBay. This was a sequence when the company was facing issues with egress and consumer behavior was changing. What used to be a thrilling experience for buyers was now an inconvenient waste of time and money. Consumers who were eager to bid against each other for products online were now satisfied with buying new products at unflinching prices. Therefore, ebays turnaround strategy was to bring the consumers the best experience to find what they penury exactly how and when they want it. Although traditional eBay sellers complained about the difficulty for them to do business put onably with the new strategy, Donahoe believed buyers wanted fixed prices, ready(a) service, and free shipping. I agree with Donahoes turnaround strategy because eBay had to focus on the market demands to invite growth.Something had to be done in a market where consumers wanted fixed prices and free shipping that they were receiving from companies the likes of Amazon. om. Marketing segmentation is dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require bankrupt marketing and develops profiles of the resulting market segments. Creating applications for smart phones and tablets was a good way to separate a specific incision to its customers. For employment, the eBay Fashion app allowed users to browse through products from the fashion department. Buyers were able to take time out of their day and feign more purchases with mix and match features.Using the Boston Consulting Group (BCG) method, companies like eBay classify all its SBUs check to the growth- dowery matrix. Market growth rate provides a measure of market attractiveness and relative market sh ar measures a company s strength in the market. The four types of SBUs are stars, cash cows, question marks, and dogs. Stars are high-growth, high-share businesses like eBay. When their growth slows down it turns into cash cows, which need less investment to hold their market share.Pepsi is a cash cow in the sense that its not growing but it is making large profit in the meantime. Question marks are low-share business units in high-growth markets. A question mark could be a small garage that does car repairs because it has a small market share but a large demand for car repairs. Dogs are low-growth, low-share businesses and products that may generate enough cash to maintain themselves. An example of this would be a small town theatre business.