Fast food Essay Example for Free

speedy nutrient seeDepartment of Finance, Lahore Business domesticate, The University of Lahore Department of Marketing, Lahore Business School, The University of Lahore * E-mail of the be author farzan. emailprotected com Abstract turbulent regimen is convenient and tasty though it prep ared with low no(prenominal)ishing or un healthy ingredients. This paper pore on intensity of degenerate aliment trend and its effect on Pakistani society. Previous analyze had reviewed to rationalize the results. Questionnaire had utilized as a data collection instrument.Microsoft Excel had spendd for tabulation and graphs plot of land SPSS for descriptive and inferential analysis. Results showed that teenagesters pass away much(prenominal) m iodiney on dispute nourishment. nuclear and Joint twain family systems like sporting nutrient all over delinquent to its stress. large number like to eradicate debauched pabulum, out post their billets. hunger can be satis fied with disruptive aliment. Moreover, troubled fare for thought is not a cost hard-hitting mean. tight provender withal used for the stake of enjoyment and fun. It is in like manner evaluated that draw out use of troubled diet is as well as a cause of health troubles, obesity, stomach upset problem and exalted cholesterol. out-of-pocket to redeeming(prenominal) apprehension and silvery availability raft privilege unshakable solid nourishment over dwelling house cooked regimen. immediate fodder is also a major cause of avoiding proper nutrition. People prefer desist food at their workplace due to their bad-tempered schedules. Age and Education have negative correlation with the similitude, utilization and spending money on unshakable food. However, with the increase in income on that point will be more g release toward riotous food. Keywords Fast food, Obesity, lofty cholesterol, Junk food 1. Introduction Fast food denoted as food that can be cooked and dished up swiftly.Theyre admired as they serve filling foods that taste fine with low expenditures. Nevertheless, the food is frequently made with cheap items such as juicy go beef, classy grains and added sugar fats, rather than nourishing ingredients, for instance, lean m feeds, fresh fruits, and vegetables. In earlier period state used to consume vigorous, freshly ready food with their carnal knowledges in the residence. straightawayadays though, several deal, mainly young hoi polloi, have a preference to consume junk food such as hamburgers, fried chicken, Shawarma, or pizza. There are various causes for the fame of luxuriant food.One of the major reasons is the modifying in standard of living. Many tidy sum functioning long hours, shifts, or comprehensive school days. They dont have time to incur ingredients or organize good food. A further reason is the enormous number of young, well bump off people. In most of countries larger amount of people are youn g population so they spend more money on spendthrift food. Fast food restaurants regularly target kids with television and earnings onward motion. Children meals with bright crosscuting and mini toys appeal to young children, but they are loaded with fat, sodium and supernumerary sugars.The rise of babyhood fatness and other ailments such as diabetes may be connected to the tremendous fat and sodium content of these detrimental degenerate food meals. The ill consequence of immobile food and the equiprobable hazard that it possesses by its usual eating is outrageous. Chubbiness, increase in cholesterol take aims, dietary deficiencies, cardiac disorders, loss of muscle mass, depression, sexual dysfunction, asthma, strokes, type 2 diabetes, pubic louse (kidney / uterine / colon / breast / esophagus), colorful disease, and cardiovascular diseases can all be caused by eating strong food on a regular basis.Advertising is a gigantic wickedness when it comes to junk. Businesse s take benefit of this tool to attract kids, oddly with good deals and offers on food ordered. Television ads and those in print have a way of weirdy up on children right down to when theyre toddlers, building upon brand devotion before they can veritable(a) get the name right of the burger their sinking their little teeth into. Fast food, though it is expedient and a delicious addition to a diet, can have serious health and communal effects. People should look to choose fast food cautiously.Not all snack food is bad. Today, progressively fast food restaurants are offering improved options and new menu items. This paper reviews the trend and effects of fast food on the society of Pakistan. 1 Food Science and pure tone focussing ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online) Vol . 11, 2013 www. iiste. org 2. Literature Review The fast food business, initially c at one timeived in Southern California during the 1940s, not only changed the eating habits of Americans, but also tho se in several other countries around the world, plus Asian countries (Schlosser, 2001).Fast food utilization change magnitude radically in Pakistan. Aspects having impact on customers food choices are attraction for eating out, socialization, urbanization, taste for college and university students, profit for dualincome families in Pakistan, and numerous other (Baig and Saeed, 2012). globoseization has entranced the manufacturing and processing of food plus its sales, arrangements and utilization and with growing relative significance of snacks, burgers, pizzas and fizzy drinks, people are snacking in a new way.Urbanization is also one of the issues leading to alter lifestyles and augmented income and sovereignty of young people, as it had been stated that requirement for food is connect with the lifestyle of urban areas (Pingali, 2004). Utilization of western style food increased as the income level of create countries increased (Regmi and Dyck, 2001). A study carried out by a group of researchers in Houston illustrated that just 3% of kids meals offered at a range of fast food restaurants met dietary standards describe by the National School Lunch Program (Wood, 2009).enquiry also evaluated that those who ate fast food at home were more probable to be heavy (MacFarlane et al. , 2009). The researchers also showed that those students who attended school close to fast food restaurants were heavier than their corresponding persons who attended school not next to a fast food restaurant (Davis and Carpenter, 2009). Howard, Fitzpatrick and Fulfrost (2011) sought to influence stands amidst schools located near fast food restaurants, convenience stores, and supermarkets and the rates of overweight students in California.In Turkey just 15% of participants reported overwhelming the recommended daily amount of fruits and vegetables. Nearly third gear of participants utter that they choose junk food or fast food as a daily snack, and the homogeneous number al so reported having fast food once or more daily (Akman et al. , 2010). Goyal and Singh (2007) appraisal importance of various factors affecting the choice of fast food outlets by Indian young consumers. They forecast that the young Indian consumer has passion for visiting fast food outlets for fun and change but home food is their first choice.They feel homemade food is much better than food served at fast food outlets. Lots of people take pleasure in eating fast food every(prenominal) day, although they might have never recognized about its terrible effect to their health. One of the syndromes that causes from consuming fast food is cancer (Serve et al. , 1980). Shockingly, the anticipated causes of cancer in the U. S. in 1993 demonstrated that the cause from diet because of high fat and fried food to create cancer can be about 25 % (Watson Mufti, 1995). indemnity makers in numerous cities have countered by limiting the accessibility or content of fast food, or by requiring pos ting of the caloric content of the meals (Abdollah, 2007 Mcbride, 2008 Mair et al. 2005). Jekanowski, Binkley, and Eales (2001) inspected the effect of charge, income, and demographic uniqueness on fast food. Ekelund and Watson (1991) also found that fast food utilization was empirically associated to opportunity costs of the household. 3. Objectives This research has following objectives 1. 2. 3. To play out the intensity of fast food trend in Pakistan.To corroborate the effects of fast food on people of Pakistan To verify the intimacy of demographics with research questions 4. Methodology Data had been conducted victimization questionnaire as a data collection instrument. Questionnaire included close ended questions for the convenience of respondents. Most of the questions were on Likert Scale ranging from strongly dis sum up to strongly adjudge. Data had been collected from 398 respondents, who belong to different demographics. Simple random ingest as a sampling technique h ad selected. There SPSS and Microsoft Excel had used to complied the results.Microsoft Excel for tabulation and graphs charm SPSS for descriptive and inferential analysis. 5. Empirical Results Results has presented graphically, descriptively and inferentially. 2 Food Science and persona Management ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online) Vol . 11, 2013 www. iiste. org 5. 1 Graphical Presentation Data has also shown by using graphs to demonstrate more expediency in viewing results. Chart No. 1 Time of Buying Fast Food What time would you normally buy fast food? before 12 pm between 12 to 3 pm between 3 to 6 pm between 6 to 9 pm 10 pm or later.Above pie chart (chart no. 1) shows that people normally buy fast food between 6 pm to 9 pm as it covers the maximum good deal in the chart. However, the least portion shows that very few people buy fast food before 12 pm. Chart no. 2 Reason of eating fast food Reason of eating fast food atomic Joint Bar chart (Chart no. 2) shows that mostly people eat fast food due to its taste. Bars show that there was greater nuclear family system than union family system. However, in case of price as the reason of eating fast food, joint family system have taller bar. 5. 2 Descriptive Analysis.Now there is descriptive analysis of data using frequency and their percentages. 3 Food Science and Quality Management ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online) Vol . 11, 2013 www. iiste. org Table No. 1 Descriptive Analysis of Research Questions Strongly Disagree Research Questions in general people like fast food Usually people like to eat fast food outside Fast food is a status image Hunger can be satisfied by fast food Every type of people eats fast food Fast food saves cost Almost every element of the family like fast food You eat fast food just for the sake of fun enjoyment.People prefer fast food over continental food Fast food is a cause of high cholesterol Fast food is a major cause of obesity Most of people face ind igestion problem due to fast food eating Prolonged use of fast food causes major health problem People prefer fast food over home cooked food due to taste and fluent availability Fast food is a major cause of avoiding proper nutrition Most of people prefer fast food at their workplace Most of the people are addictive to fast food F Disagree % F % Neutral F % Strongly Agree Agree F % F % Total F % 21 5. 3 27 6. 8 85 21. 4 153 38. 4 112 28.1 398 degree Celsius 18 4. 5 58 14. 6 69 17. 3 164 41. 2 89 22. 4 398 vitamin C 46 11. 6 110 27. 6 83 20. 9 119 29. 9 40 10. 1 398 snow 36 9 82 20. 6 80 20. 1 158 39. 7 42 10. 6 398 vitamin C 39 9. 8 119 29. 9 c 25. 1 98 24. 6 42 10. 6 398 vitamin C 93 23. 4 178 44. 7 62 15. 6 51 12. 8 14 3. 5 398 speed of light 32 8 81 20. 4 68 17. 1 157 39. 4 60 15. 1 398 100 24 6 50 12. 6 77 19. 3 169 42. 5 78 19. 6 398 100 40 10. 1 129 32. 4 116 29. 1 62 15. 6 51 12. 8 398 100 13 3. 3 42 10. 6 72 18. 1 162 40. 7 109 27. 4 398 100 22 5. 5 41 10. 3 89 22. 4 146 36. 7 100 25. 1 398 100 12 3 48 12. 1 110 27. 6 150 37. 7 78 19. 6 398 100.17 4. 3 47 11. 8 67 16. 8 160 40. 2 107 26. 9 398 100 57 14. 3 85 21. 4 67 16. 8 121 30. 4 68 17. 1 398 100 21 5. 3 46 11. 6 71 17. 8 163 41 97 24. 4 398 100 14 3. 5 53 13. 3 91 22. 9 171 43 69 17. 3 398 100 20 5 48 12. 1 94 23. 6 153 38. 4 83 20. 9 398 100 Table no. 1 shows that most of the people liked to eat fast food. Usually people are fond of eating fast food outside. Whether fast food a status symbolization or not, final results cannot be concluded as there is minimal difference between agree and disagree responds. Most of the people agreed that hunger can be satisfied by fast food.Respondents disagreed about eating fast food by every type of people. Fast food does not save any cost as retorting by respondents. Most of the respondents agreed that almost every member of the family like fast food. Fast food also used for the sake of enjoyment and fun. People do not prefer fast food over continental food. Prolonged use of fast food is also a cause of health problems, obesity, indigestion problem and high cholesterol. referable to good taste and fluent availability people prefer fast food over home cooked food. Fast food is also a major cause of avoiding proper nutrition.People prefer fast food at their workplace. Moreover, fast food is also an addiction for most of the people. 5. 3 Inferential Analysis To verify the results inferentially Pearsons Chi-Square and Correlation has applied. Age, Education and Income has chosen from demographics to corroborate their association with research questions. 4 Food Science and Quality Management ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online) Vol . 11, 2013 www. iiste. org Table no. 2 Pearsons Chi-Square and Correlation Demographics Age Education Income Research Questions Mostly people like fast food.People spend almost 25% of their income on fast food Every type of people eats fast food Fast food is a major cause of obesity Most of peop le face indigestion problem due to fast food eating Prolonged use of fast food causes major health problem Most of the people are addictive to fast food Mostly people like fast food People spend almost 25% of their income on fast food Most of people face indigestion problem due to fast food eating Prolonged use of fast food causes major health problem Mostly people like fast food Chi-Square 0. 007 0. 000 0. 002 0. 019.Correlation -0. 199 -0. 285 -0. 048 -0. 103 0. 006 0. 003 0. 048 0. 036 0. 005 -0. 171 -0. 143 -0. 126 -0. 172 -0. 113 0. 002 0. 047 0. 017 -0. 08 -0. 06 0. 021 Table no. 2 shows demographics association with research question. However, only significant values have opted for succinct review. Age has association with coincidence of fast food by most of the people. It has negative correlation with age. This means with the increase in age there is less likeness of fast food. Spending almost 25% of income on fast food has also associated with age with negative correlation . People spend less money on fast food with the increase in age.Moreover, as the old people hesitate to consume fast food so there are less health problems in older people as compared to younger ones. Education is also associated with likeness of fast food. It shows negative correlation which means with the increase of education there is less likeness of fast food. Higher educated people also spend less wealth on fast food. Moreover, educated people are well aware of fast food affects on health so they have less health problems as compared to less educated people. Furthermore, income is also associated with likeness of fast food.It shows lordly correlation so with the increase in income level there is greater likeness toward fast food. 6. Discussions Fast food is convenient and tasty though it prepared with low nourishing or blistery ingredients. Hamburgers, fried chicken, Shawarma, or pizza are famous junk foods. People with much crabbed schedule mostly consume this type of fo od. Core population, who eat fast food and spent money on it vigorously are chelas. Fast food companies are targeting kids and youngster through great promotion strategies, delicious recipes and attractive advertisement.There are much greater side effects of fast food and people are unaware of its ill consequences. Chubbiness, increase in cholesterol levels, dietary deficiencies, cardiac disorders, loss of muscle mass, depression, sexual dysfunction, asthma, strokes, type 2 diabetes, cancer (kidney / uterine / colon / breast / esophagus), liver disease, cancer and cardiovascular diseases can all be caused by eating fast food on a regular basis. Many researchers worked on fast food. They find out the origin, effects and consequences of junk food.The aspects having impact on customers food choices are attraction for eating out, socialization, urbanization, globalization, taste for college and university students, expediency for dual-income families, and numerous other. Researchers als o evaluated that about one-third population consume fast food. The results of this research showed that in Pakistan normally people used to eat and buy fast food between 6 pm to 9 pm. In Pakistan Nuclear family system and joint family system both consume fast food due to its taste. Joint family system is more intended about price than nuclear family system.Most of people like fast food and prefer to eat outside their homes. According to MacFarlane et al. (2009) the people who ate fast food at home were more probable to be heavy. Therefore, eating outside is bit better option. Whether fast food a status symbol or not, final results cannot be concluded as there is minimal difference between agree and disagree responds.Most of the people agreed that hunger can be satisfied by fast food as there are some(prenominal) 5 Food Science and Quality Management ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online) Vol . 11, 2013 www. iiste. org fatty and oily ingredients. Junk food cannot be eaten b y every type of people.People who are health conscious do not prefer to eat this kind of food. Results also showed that fast food does not save cost. There are many expensive deals with offered by most of the restaurants which target high income families. Almost every member of the family like fast food, this fact is almost true for nuclear family system. As in nuclear family system most of the family members are youngsters. Fast food also used for the sake of enjoyment and fun. This result is related to the research by Goyal and Singh (2007) who indicate that the young consumer has passion for visiting fast food outlets for fun and change.However, people use continental food over fast food. Prolonged use of fast food is also a cause of health problems, obesity, indigestion problem and high cholesterol. Due to good taste and fluent availability people prefer fast food over home cooked food this result is contradictory to the research by Goyal and Singh (2007) who evaluated the prefe rence of homemade cooking by people. Fast food is also a major cause of avoiding proper nutrition. According to Akman et al. (2010) 15% population is consuming the recommended daily amount of fruits and vegetables.Nearly one-third of participants choose junk food or fast food as a daily snack, and the same number also reported having fast food once or more daily. People prefer fast food at their workplace due to their busy schedules. Moreover, fast food is also an addiction for most of the people. The results are also validated inferentially by using Pearsons Chi-square and correlations to ensure demographics association with research questions. Only three demographics have selected, i. e. age, education and income. Age has association with likeness of fast food by most of the people with negative correlation.This means with the increase in age there is less likeness toward fast food. Spending almost 25% of income on fast food has also associated with age with negative correlation. People spend less money on fast food with the increase in age as youngsters have more passion toward it. Moreover, as the older people hesitate to consume fast food so there are less health problems in older people as compared to younger ones due to consumption of fast food. Education is also associated with likeness of fast food. It shows negative correlation which means with the increase of education there is less likeness of fast food.Higher educated people also spend less wealth on fast food. Moreover, educated people are well aware of fast food affects on health so they have less health problems as compared to less educated people. Additionally, income is also associated with likeness of fast food. It shows positive correlation so with the increase in income level there is greater likeness toward fast food. This consequence is interrelated with the research by Regmi and Dyck (2001) who evaluated that utilization of western style food increased as the income level of developing countries increased. 7. Conclusion.Fast food is convenient and tasty though it prepared with low nourishing or unhealthy ingredients. Youngsters spend more money on junk food. Fast food companies are targeting kids and youngster through great promotion strategies, delicious recipes and attractive advertisement. There are much greater side effects of fast food and people are unaware of its ill consequences. It can tend to many detrimental diseases. People consume fast food between 6 pm to 9 pm. Nuclear and Joint both family systems like fast food due to its taste. People like to eat fast food, outside their homes. Hunger can be satisfied with fast food.Moreover, fast food is not a cost effective mean. Fast food also used for the sake of enjoyment and fun. It is also evaluated that prolonged use of fast food is also a cause of health problems, obesity, indigestion problem and high cholesterol. Due to good taste and fluent availability people prefer fast food over home cooked food. Fas t food is also a major cause of avoiding proper nutrition. People prefer fast food at their workplace due to their busy schedules. Moreover, fast food is also an addiction for most of the people. Age and Education have negative correlation with the likeness, consumption and spending money on fast food.However, with the increase in income there will be more likeness toward fast food. 8. Limitations and Suggestions Due to less finance data had been collected only from one city of Pakistan, i. e. Lahore. Futuristic researchers must cover other cities, particularly major cities of Pakistan for better results. Some other sampling techniques can also be applied. 6 Food Science and Quality Management ISSN 2224-6088 (Paper) ISSN 2225-0557 (Online) Vol . 11, 2013 www. iiste. org 9. Recommendations It is recommended that fast food restaurants should use healthy ingredients in making of fast food.Parents should keep an eye on the diet of their children. Excess and prolonged use of junk food ca n have many ill consequences. Moreover, policy makers should limit or ban the unhealthy fast food restaurants. Media should spread awareness among people about the side effects of fast food.ReferencesAbdollah, T. (2007) A Strict Order for Fast Food. Los Angeles Times, A-1, Akman, M. , Akan, H. , Izbirak, G. , Tanriover, O. , Tilev, S. , Yildiz, A. , Hayran, O. (2010). Eating patterns of Turkish adolescents a cross-sectional survey. Nutrition Journal, 967. Baig, A. K. Saeed, M. (2012).Review of Trends in Fast Food Consumption. European Journal of Economics, Finance and Administrative Sciences. 48. 77-85. Chang, H. , and Nayga, R. r. (2010). Childhood obesity and unhappiness The influence of soft drinks and fast food consumption. Journal of Happiness Studies, 11(3), 261-275. Davis, B. , Carpenter, C. (2009). Proximity of Fast-Food Restaurants to Schools and Adolescent Obesity. American Journal of state-supported Health, 99(3), 505-510. Ekelund, R. B. Jr. , Watson, J. K. (1991). Restaurant Cuisine, Fast Food and Ethnic Edibles An Empirical Note on Household repast Production.Kyklos, 44(4), 613-27. Goyal, A. , Singh, N. P. (2007). Consumer perception about fast food in India an exploratory study. British Food Journal, 109(2), 182195. Howard, P. H. , Fitzpatrick, M. , Fulfrost, B. (2011). Proximity of food retailers and rates of overweight ninth grade students an ecological study in California. BMC Public Health, 11(1), 68-75. Jekanowski, M. D. , Binkley, J. K. , Eales, J. (2001). Convenience, Accessibility, and the Demand for Fast Food. Journal of Agricultural and Resource Economics, 26(1), 58-74. MacFarlane, A. , Cleland, V. , Crawford, D. , Campbell, K., Timperio, A. (2009).Longitudinal examination of the family food environment and weight status among children. worldwide Journal of Pediatric Obesity, 4(4), 343352. Mair, J. , Pierce, M. , Stephen, T. (2005). The Use of Zoning to Restrict Fast Food Outlets A Potential strategy to Combat Obesity. The Center for Law and the Publics Health at Johns Hopkins and Georgetown Universities. Mcbride, S. (2008). Exiling the Happy Meal, Wall avenue Journal. Pingali, P. (2004). Westernization of Asian diets and the transformation of food systems implications for research and policy.ESA Working Paper No.04-17, FAO, Rome, Italy. Regmi, A. Dyck, J. (2001). Effects of Urbanization on Global Food Demand. USDA FAS, WRS-01-1. Schlosser, E. (2001), Fast Food Nation. New York, NY Houghton Mifflin Serve, A. W. (1980). Chemicals Work and Cancer. London Nelson. Watson, R. Mufti, I. (1995). Nutrition and Cancer Prevention. Florida CRC Press. Wood, M. (2009). Kids, Fast Food Obesity. Agricultural Research, 57(9), 20-21. 7 This pedantic article was published by The International Institute for Science, engine room and Education (IISTE). 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